{"id":2051,"date":"2020-12-03T19:28:16","date_gmt":"2020-12-03T22:28:16","guid":{"rendered":"http:\/\/www.estudiomo.com.br\/?post_type=projeto&#038;p=2051"},"modified":"2026-10-26T14:40:33","modified_gmt":"2026-10-26T17:40:33","slug":"um-que-de-quilo","status":"publish","type":"projeto","link":"https:\/\/estudiomo.com.br\/en\/projeto\/um-que-de-quilo\/","title":{"rendered":"Um qu\u00ea de quilo"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2051\" class=\"elementor elementor-2051\" data-elementor-post-type=\"projeto\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53da841 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53da841\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-129300c5\" data-id=\"129300c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-552079a elementor-widget elementor-widget-video\" data-id=\"552079a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;lightbox&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;id&quot;:2057,&quot;url&quot;:&quot;https:\\\/\\\/estudiomo.com.br\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/umQueDeQuilo-screenshot-07.jpg&quot;}}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-lightbox\">\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox=\"{&quot;type&quot;:&quot;video&quot;,&quot;videoType&quot;:&quot;vimeo&quot;,&quot;url&quot;:&quot;https:\\\/\\\/player.vimeo.com\\\/video\\\/12097656?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=&quot;,&quot;autoplay&quot;:&quot;&quot;,&quot;modalOptions&quot;:{&quot;id&quot;:&quot;elementor-lightbox-552079a&quot;,&quot;entranceAnimation&quot;:&quot;&quot;,&quot;entranceAnimation_tablet&quot;:&quot;&quot;,&quot;entranceAnimation_mobile&quot;:&quot;&quot;,&quot;videoAspectRatio&quot;:&quot;169&quot;}}\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ2aW1lbyIsInVybCI6Imh0dHBzOlwvXC9wbGF5ZXIudmltZW8uY29tXC92aWRlb1wvMTIwOTc2NTY%2FY29sb3ImYXV0b3BhdXNlPTAmbG9vcD0wJm11dGVkPTAmdGl0bGU9MSZwb3J0cmFpdD0xJmJ5bGluZT0xI3Q9IiwiYXV0b3BsYXkiOiIiLCJtb2RhbE9wdGlvbnMiOnsiaWQiOiJlbGVtZW50b3ItbGlnaHRib3gtNTUyMDc5YSIsImVudHJhbmNlQW5pbWF0aW9uIjoiIiwiZW50cmFuY2VBbmltYXRpb25fdGFibGV0IjoiIiwiZW50cmFuY2VBbmltYXRpb25fbW9iaWxlIjoiIiwidmlkZW9Bc3BlY3RSYXRpbyI6IjE2OSJ9fQ%3D%3D\">\n\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/estudiomo.com.br\/wp-content\/uploads\/2020\/12\/umQueDeQuilo-screenshot-07.jpg\" class=\"attachment-full size-full wp-image-2057\" alt=\"\" srcset=\"https:\/\/estudiomo.com.br\/wp-content\/uploads\/2020\/12\/umQueDeQuilo-screenshot-07.jpg 1280w, https:\/\/estudiomo.com.br\/wp-content\/uploads\/2020\/12\/umQueDeQuilo-screenshot-07-300x169.jpg 300w, https:\/\/estudiomo.com.br\/wp-content\/uploads\/2020\/12\/umQueDeQuilo-screenshot-07-1024x576.jpg 1024w, https:\/\/estudiomo.com.br\/wp-content\/uploads\/2020\/12\/umQueDeQuilo-screenshot-07-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f263eb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f263eb8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4011120f\" data-id=\"4011120f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-df2981b\" data-id=\"df2981b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cce0494 elementor-widget elementor-widget-heading\" data-id=\"7cce0494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Um qu\u00ea de quilo<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e57105 elementor-widget elementor-widget-text-editor\" data-id=\"2e57105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"et_pb_module et_pb_text et_pb_text_0 et_pb_bg_layout_light et_pb_text_align_left\"><div class=\"et_pb_text_inner\"><p>O Document\u00e1rio <em>Um qu\u00ea de quilo<\/em>, produzido em 2010, tem sabor especial para n\u00f3s da Est\u00fadio M\u00f3. Foi nosso primeiro trabalho oficial, a primeira ideia do grupo que vimos materializada em um \u00e1udio visual criado e produzido totalmente por nossa equipe. O v\u00eddeo acompanha o dia a dia de uma fam\u00edlia produtora do famoso Queijo Canastra, declarado patrim\u00f4nio imaterial pelo Instituto do Patrim\u00f4nio Hist\u00f3rico e Art\u00edstico Nacional (Iphan) em 2009. Foi realizado em Vargem Bonita, Minas Gerais, aos p\u00e9s do Parque Nacional da Serra da Canastra, uma das mais importantes regi\u00f5es produtoras de queijo do pa\u00eds, e desvenda alguns segredos da excel\u00eancia desse sabor (e saber) t\u00e3o brasileiro.<\/p><h3><strong>Credits<\/strong><\/h3><p>Production: Alexandre Macedo, Jana\u00edna Welle and Jo\u00e3o Correia Filho<br \/>Music: Grupo Nhambuzim<\/p><\/div><\/div><div style=\"position: absolute; width: 1px; height: 1px; margin: -1px; padding: 0px; border: 0px; overflow: hidden; clip: rect(0px, 0px, 0px, 0px); clip-path: inset(50%); white-space: nowrap;\" role=\"status\" aria-live=\"polite\" aria-atomic=\"true\">\u00a0<\/div><div style=\"position: absolute; width: 1px; height: 1px; margin: -1px; padding: 0px; border: 0px; overflow: hidden; clip: rect(0px, 0px, 0px, 0px); clip-path: inset(50%); white-space: nowrap;\" role=\"alert\" aria-live=\"assertive\" aria-atomic=\"true\">\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7da83630 elementor-widget elementor-widget-text-editor\" data-id=\"7da83630\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Documentary<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-727e89c7 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"727e89c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bcfae51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bcfae51\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f91dc\" data-id=\"9f91dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-242c9416 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"242c9416\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6b26a148\" data-id=\"6b26a148\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-41e2ed20\" data-id=\"41e2ed20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6788c631 elementor-widget elementor-widget-heading\" data-id=\"6788c631\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Stills<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e70cb6c elementor-widget elementor-widget-gallery\" data-id=\"e70cb6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;columns_mobile&quot;:2,&quot;columns&quot;:3,&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns_tablet&quot;:2,&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/estudiomo.com.br\/wp-content\/uploads\/2020\/12\/umQueDeQuilo-screenshot-09-300x169.jpg\" data-width=\"300\" data-height=\"169\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/estudiomo.com.br\/wp-content\/uploads\/2020\/12\/umQueDeQuilo-screenshot-08-300x169.jpg\" data-width=\"300\" data-height=\"169\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/estudiomo.com.br\/wp-content\/uploads\/2020\/12\/umQueDeQuilo-screenshot-07-300x169.jpg\" data-width=\"300\" data-height=\"169\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/estudiomo.com.br\/wp-content\/uploads\/2020\/12\/umQueDeQuilo-screenshot-06-300x169.jpg\" data-width=\"300\" data-height=\"169\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/estudiomo.com.br\/wp-content\/uploads\/2020\/12\/umQueDeQuilo-screenshot-05-300x169.jpg\" data-width=\"300\" data-height=\"169\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/estudiomo.com.br\/wp-content\/uploads\/2020\/12\/umQueDeQuilo-screenshot-04-300x169.jpg\" data-width=\"300\" data-height=\"169\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/estudiomo.com.br\/wp-content\/uploads\/2020\/12\/umQueDeQuilo-screenshot-03-300x169.jpg\" data-width=\"300\" data-height=\"169\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/estudiomo.com.br\/wp-content\/uploads\/2020\/12\/umQueDeQuilo-screenshot-02-300x169.jpg\" data-width=\"300\" data-height=\"169\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>https:\/\/vimeo.com\/12097656 O Document\u00e1rio Um qu\u00ea de quilo, produzido em 2010, tem sabor especial para n\u00f3s da Est\u00fadio M\u00f3. Foi nosso primeiro trabalho oficial, a primeira ideia do grupo que vimos materializada em um \u00e1udio visual criado e produzido totalmente por nossa equipe. O v\u00eddeo acompanha o dia a dia de uma fam\u00edlia produtora do famoso [&hellip;]<\/p>\n","protected":false},"featured_media":2057,"template":"","meta":{"_joinchat":[]},"tipo":[14],"class_list":["post-2051","projeto","type-projeto","status-publish","has-post-thumbnail","hentry","tipo-documentario"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Um qu\u00ea de quilo &#187; Est\u00fadio M\u00f3<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/estudiomo.com.br\/en\/projeto\/um-que-de-quilo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Um qu\u00ea de quilo &#187; Est\u00fadio M\u00f3\" \/>\n<meta property=\"og:description\" content=\"https:\/\/vimeo.com\/12097656 O Document\u00e1rio Um qu\u00ea de quilo, produzido em 2010, tem sabor especial para n\u00f3s da Est\u00fadio M\u00f3. Foi nosso primeiro trabalho oficial, a primeira ideia do grupo que vimos materializada em um \u00e1udio visual criado e produzido totalmente por nossa equipe. 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