Estúdio Mó | Branded Content
The brand in its broadest form
Content connects and drives engagement
"Branded content"—content created by a brand—is a concept that has been around for a while, but it’s always worth remembering: just like individuals, brands have values, actions, and a relationship with the world. People want to know more about companies, in the same way you might want to learn more about the people you know.
That is why producing branded content is essential for communicating and building a closer relationship with your brand’s ecosystem and your customers.
Estúdio Mó develops and produces audiovisual content based on this principle.
Viewers retain 95% of a message delivered via video compared to just 10% through text.
41% dos conectados prestam mais atenção aos anúncios em vídeo que em outros tipos.
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